ABOUT ME


Hi, Hola, Oi!
I’m Rodrigo, though most people call me Pacheco.

I’m a Chilean creative with over 10 years of experience working as a Creative Director and Art Director across both global networks and independent agencies. Over the years, I’ve helped shape strategy and creative work for brands like Netflix, Adidas, Pepsi, Nissan, Starbucks, JetSMART, Movistar, Suzuki, Changan, TVN, Puma, BBVA, and Danone—winning recognition at major festivals including Cannes Lions, Clio Awards, El Ojo de Iberoamérica, Effie, and ACHAP.

Hope you enjoy exploring my work.
       
Email

AGENCIES
RAYA - Digital Art Director

TBWA - Digital Art Director

DDB - Art Director

BBDO - Art Director

VML - Senior Art Director

HAVAS - Senior Art Director

WOLF BCPP - Creative Director
AWARDS
[CANNES LIONS]

- BRONZE / ENTERTAINMENT
- BRONZE / PRINT & PUBLISHING
- SHORTLIST / CRAFT

[CLIO AWARDS]

- SHORTLIST / SOCIAL MEDIA

[EL OJO DE IBEROAMÉRICA]

- BRONZE / BRANDED CONTENT
- X2 SILVER / PRINT & PUBLISHING
- SHORTLIST / MEJOR IDEA PAÍS
- SHORTLIST / EXPERIENCIA DE MARCA

[CREA / ACHAP]

- GP / BRANDED CONTENT & ENTERTAINMENT 
- GP / CREATIVE EFFECTIVENESS 
- GP / SOCIAL & INFLUENCERS
- GOLD / FILM / ONLINE
- GOLD / BRANDED CONTENT & ENTERTAINMENT
- GOLD / BRANDED CONTENT & ENTERTAINMENT
- GOLD / MOBILE / CONTENIDOS
- GOLD / CREATIVE EFFECTIVENESS
- GOLD / MEDIA MEJOR USO DE INFLUENCIADORES
- X 2 GOLD / SOCIAL & INFLUENCERS
- SILVER / FILM / MEDIOS Y ENTRETENIMIENTO
- SILVER / CRAFT / MEJOR DIRECCIÓN DE ARTE
- SILVER / MOBILE / MEDIOS Y ENTRETENIMIENTO
- SILVER / PR
- BRONZE / BRANDED CONTENT & ENTERTAINMENT
- BRONZE / CREATIVE EFFECTIVENESS
- BRONZE / PRINT & PUBLISHING

[EFFIE]

- GOLD / RELANZAMIENTO DE MARCA

[ART DIRECTOR OF THE YEAR 2022]

[LUERZER´S ARCHIVE]

- 2016 / NISSAN
- 2017 / JENGA
- 2019 / SAVE THE CHILDREN
EDUCATION
- DUOCUC - ADVERTISING 

- INDUSTRIAL DESIGN - UNIVERSIDAD DE VALPARAÍSO
(Uncomplete)

- CRAFT BEER DIPLOMA - UNIVERSIDAD CATÓLICA DE VALPARAÍSO
BEYOND THE WORK
#PLAYMUSIC - #VINYL - #THEBEATLES - #F1🏎️ - #SENNA #RAIKKONEN - #ART - #PAINTING - #ART GALLERY - #TRAVELS - #DOGS - #SERIES - #BOXING - #COOKING
#BBK - #FOODIE - #PICANHA

LANGUAGES
🇨🇱 SPANISH (Native)
🇺🇸 ENGLISH (Medium)
🇧🇷 PORTUGUESE (Eu estou aprendendo agora)





PORTFOLIO

2026

SCL
rodrigo
pacheco
creative/
art director
Linkedin WhatsappBehance

series
tour

BRAND:
NETFLIX AWARDS:
CANNES LIONS
BRONZE - ENTERTAINMENT AGENCY:
WOLF BCPP
Netflix needed to launch the first official Instagram account for Chile, but Chileans are proud, and don't connect with global brands easily, more even, if Netflix used to have no local content on their platform.

We called for local heroes Federico Sanchez and Marcelo Comparini, stars of the cult Chilean TV Show: "City Tour", (a travel show that for a decade, has chronicled their trips around local places), and created an exclusive new episode featuring them doing what they do best: travel. The twist? This time they'll not visit a communal square, instead, they went to Hawkins, Winden, the Squid Game island and the most legendary Netflix locations, on a journey that intertwined the best of Netflix with the nostalgia and collective memory of an entire country..


breretour

BRAND:
ADIDAS TERREX AWARDS:
OJO IBEROAMÉRICA 
SHORTLIST
AGENCY:
WOLF BCPP
To launch Adidas Terrex in Chile, we took on something that all Chileans wanted to see: the Chileanization of the biggest idol in the Chilean national football team, Ben Brereton. To do this, we dressed the footballer in Adidas Terrex and in partnership with MAX, created a limited event travel show that took him on a journey across the entire country that saw him born but had never known him.


jenga
skills

BRAND:
HASBRO - TOYCENTER
AWARDS:
CANNES LIONS 
BRONZE - PRINT AND PUBLISHING AGENCY:
DDB SANTIAGO



alba-33

BRAND:
ADIDAS / COLO COLO AWARDS:
CREA/ACHAP
SILVER/BRONZE - BRANDED CONTENT AGENCY:
WOLF BCPP
In 2021, Adidas started sponsoring Chile's most popular football team, Colo-Colo. However, in Chilean football culture, because of their long term partnership, the brand was heavily associated with another team: Universidad de Chile, their archrival.

This did not sit well with Colo-Colo fans. Therefore, we had to create something that would make them feel a connection with the brand again after being apart for so long (since 1993).
We made the football phrase "lowering a star," which refers to winning a title, a reality.

In collaboration with astronomers from the Chilean Astronomical Association center, we managed to name a star to celebrate Chile's most popular team's 33rd title, the star was named Alba-33.


new parents

BRAND:
SAVE THE CHILDREN AWARDS:
CANNES LIONS
SHORTLIST AGENCY:
VML SANTIAGO
Using a real and raw fact, we created a print powerful enough to capture the attention of new donors and partners for the Save The Children foundation.


fugitive
billboard

BRAND:
NETFLIX AGENCY:
WOLF BCPP
The launch of Baby Bandito, the new Netflix series inspired by Chile’s 'Heist of the Century,' was approaching, but the famous event had been overshadowed by the thousands of robberies that followed. We needed to create a campaign that would do justice to its elusive protagonist and the intrigue it sparked. Therefore, to revive the suspense that emerged in 2014, we called on all Chileans to achieve what justice couldn't: Capture Kevin.


billboards
banditos

BRAND:
NETFLIX AWARDS:
CREA/ACHAP AGENCY:
WOLF BCPP
Netflix was about to launch Baby Bandito, a series based on the story of the legendary "heist of the century," the robbery that shocked the country in 2014. But of course, that was 10 years ago, and in a country that has been the victim of so many robberies, it was easy for this one to be forgotten, no matter how spectacular it was. That’s why we went out to the streets to refresh Chile’s memory.


one piece

BRAND:
NETFLIX AWARDS:
CREA/ACHAP
BRONZE - BRANDED CONTENT
AGENCY:
WOLF BCPP

To kick off the highly anticipated One Piece live-action, Netflix asked us to create a campaign that would bring the title closer to a Chilean audience, connecting with both longtime fans and newcomers.

To achieve this, we drew inspiration from the country’s biggest pirate icon, "El Club Pirata": Coquimbo Unido FC, and its star player: El "Mono" Sánchez.

With them, we created a mockumentary that intertwined the deep lore of the series with national pop culture insights.


adopt

BRAND:
PEDIGREE
AWARDS:
OJO DE IBEROAMÉRICA
X2 SILVER - PRINT AND PUBLISHING AGENCY:
BBDO SANTIAGO




give mornings another chance

BRAND:
STARBUCKS CONO SUR AGENCY:
WOLF BCPP
Many days start with the wrong foot—a series of small obstacles standing in the way of our routine. Yet sometimes, all it takes is a short pause and a simple coffee to give the morning a second chance.


Top E-mail: r.pachecoj@gmail.comWhatsapp: +56961709995